Meet the Founder
AI Strategist. Entrepreneur. Builder of What's Next.
Robert DeSena
With nearly two decades of experience leading media and marketing strategy at some of the world's most recognized agencies, Robert DeSena has spent his career at the intersection of data, technology, and business growth. Managing hundreds of millions in media investment for global brands taught him one thing above all else: the companies that win are the ones that move faster, smarter, and with better information than everyone else. When AI emerged as the defining force in business transformation, Robert didn't just take notice, he built a company around it. WavePoint AI was founded on the belief that AI shouldn't be a buzzword on a slide deck. It should be working inside your business, driving real outcomes, every single day.
What sets WavePoint apart is how we work. We don't parachute in with a generic framework and disappear after the presentation. We get into the business, map the workflows, identify the real leverage points, and build solutions that fit. Robert brings the same hands-on rigor to AI consulting that he brought to managing hundred million dollar media portfolios; structured, outcome-driven, and always accountable to results. If there's a smarter, faster way to run your operation, we'll find it, build it, and make sure it sticks.
Human Expertise, AI-Powered Execution
Johnny
Chief Pipeline Officer
Johnny is WavePoint's AI-powered business development agent, built to prospect, outreach, and nurture leads around the clock. While our human team focuses on client delivery, Johnny monitors markets, identifies opportunities, and keeps the pipeline full. No days off. No dropped follow-ups. Just relentless, intelligent growth.
Utah
Chief Everything Else Officer
Utah is WavePoint's AI-powered operations agent. The behind-the-scenes engine that keeps the business running smoothly. From scheduling and client prep to meeting summaries and task tracking, Utah handles the administrative complexity so we stay focused on what matters most: delivering measurable business outcomes. Nothing slips. Nothing stalls. Everything just gets done.
AI Certifications & Tools
WavePoint AI is certified across the industry's leading AI platforms, giving our clients expert-level guidance they can trust, not just advice from the sidelines.
Key Milestones
The Foundation — Robert begins his career at WPP, building deep expertise in media strategy across some of the industry's most demanding client portfolios.
Proving the Model — As one of the founding leaders of m/SIX North America, Robert scales the agency from 1 to 15 clients and delivers 2,000%+ billing growth in six years.
Where Data Met Strategy — At EssenceMediacom, Robert manages $200M+ in annual media investment for brands including Coca-Cola and Ally Bank, and watches AI begin to reshape everything.
The Idea Takes Shape — Robert begins building WavePoint AI, determined to help businesses move from AI curiosity to AI impact.
WavePoint AI Is Born — WavePoint AI officially launches, signs its first clients, and reaches meaningful recurring revenue within its first year, built entirely on delivered results.
Scaling the Vision — WavePoint AI grows to half a dozen clients, introduces AI agents Johnny and Utah, and delivers ongoing, measurable business impact.